Typography in simple words is the art of arrangement of letters in a way that they appear meaning full. It usually needs letters to be defined first and then placed in a manner that they appear meaningful.
Using this technique in creating 3D typography may require you to have several objects used in the formation of typography. Similarly it is done by the artist Benoit Challand. He used tables and chairs to be arranged in a manner that they look like alphabets.
Benoit Challand was a Spanish artist who is working in the field of 3D arts. He is not only a 3D artist but an art director in Madrid as well. The art director was famous because of his intelligence and knowledge in the field. His typography was amazingly different from others because of his understanding of arts.
How to Make Your 3D Typography More Impressive
- Exaggerate the Environment
With the help of environment you can actually define the object. You can make a simple thing viewable in a way that it appears like an animated 3D object. Make the surrounding of the object more precise. Concentrate on it and spend some time on creating an image provoking environment. For example if you have chosen a jeep as your object you can make it look more appealing and realistic by having a background of road or dessert.
- Work on Realistic Display
Make the objects look more realistic and closers to the viewer’s perception. Don’t choose to have more fictions in typography art because it will lose the effect and feel of this form of art. For example if you have chosen earth as your object, try to work on defining the surface in a way that it appears real and eye catching at the same time. Create depth and use 3D effect sufficiently.
- Use Metallic Effect in the Text to Make it More Alluring
Typically in typography you can make your work different if you choose to put up some effects which are not generally used in typography. You can also use some softwares and Photoshop to see how it would actually look. The shadow effect would enhance the 3D impact in the typography making it appear more deep and complex.
Here is the impressive work of Benoit Challand.