50 Packaging Designs That Pack A Punch

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There is an old adage that taught us: “Don’t judge a book by it’s cover.” but in a world where there are thousands of competitors for any one specific product, this does not hold true. We are raised in a society, where generally, looks are often perceived as most important and this instance, it holds true.

Consumers generally tend to automatically go for a product where the packaging is most intriguing or appealing. Designers are now thinking outside of the box to make their products stand out the most. For our designers, to help you we’ve picked 50 of the best packaging designs we’ve seen. That stand out and make you want to grab the product.

The important aspects of the following designs it to notice the following:

– Simplicity
– Unusual shapes
– Bright Colors
– Large Typography
– Creative patterns
– Interesting Catch Phrases

While some of the products use one or more of these aspects, many just use one. In order for you to design the best possible packaging for your product, you need to know WHICH one’s to use. The only way you can do this is by doing the appropriate research.

Excellent product research is key to any packaging design. Sussing out your competitors, their income, their resources spent and finding out the consumer opinion on these packaging design is essential. Only once you have all of this information at the tips of your fingers, can you let yourself design to your hearts content.

But for now – look, enjoy and most importantly: comment.

You may also be interested in Some of Brilliant Package Design Ideas.

1. Instant Karma

Instant Karma Packaging Design

2. Elsa Kawai Jewelery

ElsaKawaia Packaging Design

3. Doritos

Doritos Packaging Design

4. Temprana

Temprana Packaging Design

5. Savannah Soap Kitchen

Savannah Soap Kitchen Packaging Design

6. Feel It

Feelit Packaging Design

7. Prism Eyewear

Prism Eyewear Packaging Design

8. Sony Ericsson

SonyEricsson Packaging Design

9. Penta Earbudz

Penta  Earbudz Packaging Design

10. Six Feet Under DVD Set

Six Feet Under DVD Set Packaging

11. Kein Tools

Klein Tools Packaging Design

12. Polo T-Shirt

Polo Packaging Design

13. Dymov Ultra

Dymov Ultra Packaging Design

14. Selective Beauty

Selective Beauty Packaging Design

15. Zinkplaat CD Cover

Zinkplaat CD Cover Packaging Design

16. 1800 Tequila

1800 Tequila Packaging Design

17. Green Berry Tea

Green Berry Tea Packaging Design

18. Iriver

Iriver Packaging Design

19. Kleenex

Kleenex Packaging Design

20. Pernod Ricard – L’Or de Martell

Pernod Ricard Packaging Design

21. Isklar

Isklar Packaging Design

22. Beast Eye

Beast Eye Packaging Design

23. ICA

ICA Packaging Design

24. Chateau Rouge

Chateau Rouge Packaging Design

25. EST

EST Packaging Design

26. Metallica – Death Magnetic Digi CD

Metallica – Death Magnetic Digi CD Packaging

27. Van Cleef & Arpels – Féerie

Féerie Packaging Design

28. LOL

LOL Packaging Design

29. X Games

Xgames Packaging Design

30. The Deli Garage

The Deli Garage Packaging Design

31. Silver Hills

Silverhills Packaging Design

32. Biogurt

Biogurt Packaging Design

33. Verstegen Spices & Sauces

Verstegen Packaging Design

34. MEZ

MEZ Packaging Design

35. AGROVIM

AGROVIM Packaging Design

36. Tuna Party Invite

Tuna Party Invite Packaging Design

37. Sprunk Jansen

Sprunk Jansen Packaging Design

38. Gauss

Gauss Packaging Design

39. Beautao

Beautao Packaging Design

40. Puma

Puma Packaging Design

41. FTD

FTD Packaging Design

42. Cravendale

Cravendale Packaging Design

43. Negrita Coffee

Negrita Coffee Packaging Design

44. Evian

Evian Packaging Design

45. Wanted

Wanted Packaging Design

46. Hint Mint

HintMint Packaging Design

47. Innocent

Innocent Packaging Design

48. Pop-up Popcorn

Popup Packaging Design

49. Aomori Apples

Aomori Apples Packaging Design

50. Foil

Foil Packaging

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There are 42 comments for this article
  1. Pingback: 50 Packaging Designs That Pack A Punch
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  3. Jenn at 12:02 am

    WOW.. talk about eye candy. I really like the ones that are more “everyday use” sort of things. How cool would it be to open up your spice drawer and see ones like #33.. or go to change a light bulb like the Gauss packaging? I would have to think twice about throwing away those light bulb containers. Great post!

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  6. Alex at 3:43 am

    I sometimes find myself wondering if designers actually think about what they’re creating and why they’re doing the things they are. Personally I find some of these designs to be garish and almost obnoxious. All that aside though, the one I really have to wonder about is the FTD box. Is it supposed to resemble a casket? Because grandma dying isn’t exactly a major selling point for me.

  7. Will at 7:24 am

    The problem is, that some of these things I can’t really tell exactly what they are from the packaging. An important part of mechandise, especially in things that one could find in a grocery store is getting impulse buys. That’s not going to happen if people can’t instantly figure out exactly what you’re selling.

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  11. SLeeRost at 4:08 pm

    A Great Selection … some hot and others, well, not so. The Kleenex one is consistent while changing the graphics, though the Doritos one is one person’s use of a tough material being used in a gentle way. Feel It looks to be a winner in my book, great simplicity … good looks … tactile!

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  16. Pingback: 20 Brilliant Package Design Ideas - PelFusion

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