Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Guerilla Marketing is one of the most effective and sometimes least employed marketing strategies, utilizing atypical, unconventional means to promote a product or an idea. Taking in localized surroundings or network environments, guerilla marketing has a tremendous amount of potential to momentously effect its target audiences, often interacting with them.

This kind of marketing strategy unleashes the forces of creativity and interactive play with the environment and the people in it, delivering ideas to the public in a variety of visual ways that eventually play with the passerby’s awareness and a variety of emotions. Guerilla marketing aims to take its viewers by surprise, unexpectedly leaving indelible and lasting impressions on them and indirectly persuading them of their idea.

Below are 30 clever and catchy ad campaigns among the best in guerilla marketing. Adopting this advertising tactic, the idea and advertisement must be witty and unpredictable in nature. Have a look and see if the campaigns below don’t leave their everlasting impressions on you!

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Here’s a rather embarrassing ad touching on the sensitive issue of body odor.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Delivering packages was never this easy – FedEx.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Talk about a guilty conscience, that too while picking up the groceries.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

We’ve all seen a bunch of anti-smoking campaigns, this has got to be one of the best.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Little cars making big leaps. An ad campaign installed on an actual folding bridge.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

The most in-your-face wake up call, with actual steam from the manhole to look like coffee steam. Neat.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Unicef left these unattended baby carriages playing the sound of a crying baby in several different places to appeal to the public regarding childcare.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

What better than unsuspecting elevator rides to deliver the message of unforeseen, unjust entrapment

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

A campaign motivating against suicide, you never know who you could be saving.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Another very cool and artistic elevator based campaign

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

A campain for short shorts on sale – whenever someone with skin sat on those benches, the mirror message would be imprinted on their legs. Walking, talking, live ads.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

The FitnessFirst gym displayed the weight of anyone who sat at that bus stop, indirectly inviting them to join their gym. Kind of embarrassing, huh?

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Get those fleas off your dog. Oh wait, I mean people.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Another gym fitness ad. Interesting chairs.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Who doesn’t love watching a good movie with almost no commercial breaks?

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

A little disturbing, but that’s the point.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

On the backs of metro seats were these warnings against graffiti and vandalism.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Awesome example of campaigns taking in surroundings.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Limited edition Lipton teabag shopping bags.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

A very powerful fan. Very.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

The Vampire Diaries cooler – have a drink till the next show.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Coffee on the go, anyone?

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Awareness around water campaign

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Dental implants and bowling. Ouch.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

A campaign for weight loss pills.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Giant LG fridge out on the street, stock with food, inviting you in.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

A brand new camera for better sight? Apparently.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Afro bus stop

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Another gym fitness campaign, a very practical and everyday interactive.

Guerilla Marketing: 30 Clever and Catchy Ad Campaigns

Planks have never looked this handy

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