Stationery usually considered as the least important thing is actually the most basic and inevitable element of any company. Letter head, envelop or any souvenir is part of stationery. For complete business identity faxes letter heads and envelops play the most dynamic role in developing a reliable and trustworthy impact of any company.
In how many ways can a letter head be designed? Several ways more expanded than your imagination. There might not be any hard and fast rules to design it, but there are some rules and guidelines that will help you create letter heads most liked and remembered and giving a very unique practical usage.
Positioning of Logo
Since logo is the most important part of your stationery, it is important to know how and where the logo should be placed on the letter head. Usually in the top corner logo is placed because of the reason to provide ample space for writing on the letter head. Some part of logo as watermark can also be done, but make sure neither it should restrict the movement of eye, nor it should be so bright that it covers the entire page.
These letter heads also show watermarks but to the limit that one can easily have space to write anything onto it.
Contact information is usually in the lower part either it can be in the corner or a straight band can be used to give the contact information. The reason being the same as to provide complete space for writing.
Fairly to a large extent it is the matter of personal preference as to what appeals to your own eye. But yes what message the client is trying to convey, is it traditional, cultural or is it modern or contemporary. Does the brand identity suggests speed or energy or does it depict calmness or tranquility. Whatever the identity is, it must be shown and in such case proper alignment must be done to create a smooth and complete balance. You can draw attention by keeping the tag line away from the rest of the elements, or create some unusual element or design which seeks attention. Create a focal point, if you are adding color make sure it’s not complicated.
Use of colors should be in a harmonized manner with minimal intersection and should not be in layers, rather plain and less gradients.
Get an envelope in your hand and see if you like to keep it as it is without ripping it off. What is the most unusual and dynamic part of the envelope which will make you keep it with you for years?
Envelopes go everywhere, from clients to a layman. What are the most amazing ways to design it so one really wants to know what’s hidden inside.
Most of us use envelops just as often as drinking water. But do you actually know how it is constructed? The size of the piece, type of mailing, budget, and whether or not you’ll be using automated equipment to insert the envelope contents affects the style of envelope you can use. In order to enhance a personal or business image and invoke a particular action create an envelope that stays forever. You can also choose specific envelope sizes and can choose customized sizes also, but make sure you already know the available paper sizes.
Parts of Envelope
Face or Front
The front side of the envelope where address comes and may show a small transparent window. It is seamless without any fold.
The back of the envelope, typically left blank, is where the flaps meet to form and seal the envelope.
The parts of an envelope that are folded, overlapped, and sealed to enclose the contents are typically rectangular or triangular with rounded, tapered, or pointed corners. The typical envelope consists of two side flaps, a bottom flap, and a top flap. The side flaps are folded in first with the bottom flap folded up. They are sealed where they overlap. The top flap is folded over the side and bottom flaps and sealed after inserting the envelope contents.
The flaps determine the seams — the edges where the envelope flaps meet and overlap.
The creases formed at the sides, top, and bottom between the face and the back when all the flaps are folded to the back of the envelope are the folds.
Envelope Openings and Closures
Envelopes have one side left open and unsealed for inserting material. Non-square envelopes are either open end or open side. Open side is the most common, even though most letter mail envelopes appear to open on top. The opening is determined not by orientation of the top flap but by the length of the side where the opening appears. In addition to the style or position of the flap, envelope closures may be with or without adhesive.
Make sure whatever you decide to design the stationery, the construction, flaps, folds must be known. Whether it is letter head or envelop, it must depict company’s complete profile and image.
Many different processes can be adopted for printing of stationery. Though we do not intend to go in the details of printing, but just to give an idea about few specifications in order to let you choose the right printing process for your stationery.
Digital Offset Printing
In today’s world the most diversely used printing process giving a very dynamic and high resolution result is this process. The quickest, most efficient and completely digital without any manual handling and the most accurate of all is this process. To give a photographic quality to the images, this process is usually adopted by all the professionals.
This is the oldest and most versatile process. This method uses metallic plates onto which printable area or design is raised, thus ink only touches that raised designed area. This design is then transferred directly onto the paper and due to the pressure slight embossing may appear on the back side of the paper.
Flat Offset Printing
Mostly known as flat printing, it’s less expensive and less formal. Image created on the plate in black and white is directly transferred onto paper.
Engraving, the oldest still the most unique process is though expensive but gives the most elegant look to your stationery. Paper is pressed against a metal plate to create an impression. You can even feel the raised engraved images with your finger.
This is also a very unique and interesting process for the stationery. The paper when passes through the press is passed through a powdered application. Resin is mixed with the powder and it only adheres to the wet ink which was on the paper. Later the printer heats the paper which causes the resin to melt and fuse with the ink. Then after cooling the effect is textured. This process though less expensive than engraving, does not give a formal and complete look what engraving gives.
A brief introduction to these printing techniques is given so you may know what are you actually going to design for your stationery. Extraordinary designs never come without complete knowledge.