Nike, as we all know, is known to be the revolutionary in sports. The power brand has played a pivotal role in the evolution of sports goods to sports identities. Over the years, many a sports personalities have been privileged to be the brand ambassadors for Nike. Soccer, tennis, athletics, you name it. Nike is uses technology beyond a common man’s grasp to go to new altitudes. World class athletes get their feet scanned on a special machine for the perfect footwear that is but only for them. One would tend to think that Nike goes to these extra heights for only the celebrities. No sir! The level of creativity for an average customer is also insurmountable.
Nike developed a new design for a T-Shirt the theme of which is “Bring the Heat”. Now any other brand would have used the stereotypical elements to create a very immemorial design, but not Nike. The design team consists of professionals with the likes of Colin Flynn (Creative Director), Jeff Wertz (Senior Art Director), and Stefan Chinof (illustrator). Many a creative teams have used the sun a cliché for heat. The challenge faced by the Nike creative warriors was to come up with a theme that was different to say the least; and oh did they ever! The cliché used is the one that has been around since the dawn of time, something deep inside the core of the Earth and one of the most awe inspiring sights of nature; THE LAVA!
Volcanos and flowing lava create a sight that depicts heat amongst the highest of calibers. Using volcanic rocks and amazing visuals of lava, Nike brought the heat to your gear. The design, where creates a magnificent visual effect, also communicates a message; with Nike, you go to extreme heights and can achieve the unbelievable. To thrive, you have to dig down deep within yourself and summon all your talent. Bring out the fire in you and forge yourself into a champion. The graphite typography, blended perfectly with the lava effect pushes the adrenalin level to a new high.
It’s not just about creating a new design. It’s about creating an identity, an attitude. Nike takes you to a level that induces envy, it makes you stand out and pushes you to the absolute limit. As a volcano, you are always filled with the heat of energy, ready to erupt and let the world know that you will be victorious. So “Bring The Heat!”