PelFusion is a design blog that above all else seeks to inspire you through the diverse worlds of art, design, photography and development.
In this post we are focusing on brands and branding projects developed by designers who have taken graphic design and marketing to a fresh and creative level. We will be linking you directly to the portfolio projects of these designers so that you may develop a better understanding and greater inspiration for what it takes to construct a successful and interesting branding project. Techniques of branding expressed in various unique styles, including in the form of creative logo design, business card designs, letterheads and many more elements that culminate to form an effective branding project will be explored. As designers, we will come to understand the steps that go into designing a brand’s identity, from the basic color schemes, to graphic template and visual dynamic layout, each step is of the utmost importance.
Below we have compiled 15 brilliant branding projects designed by these 15 very talented and brilliant designers. Have a look at their work and linked project portfolios to see the visual birth of their inspiring branding projects.
Hotel Daniel is a Vienna based accommodation facility with a fresh twist to its overall visual layout. The designer has conducted Hotel Daniel’s brand identity from the very start till the finish, designing the logo and stationary, as well as heading the branding project’s photography. Have a look at this branding project to get an idea of identity design for brands of such nature.
Comma is essentially a branding project for a product that seeks to give consumers the opportunity to test semen quality which will essentially result in greater chances of pregnancy. The project touches greatly on the clinical and pharmaceutical standpoint of brand identity and the designer’s approach proves to be very effective in a simplistic manner with straightforward design elements and a simple color scheme relevant to healthcare.
Feralcom is a company that acts as an EPC (Engineering, Procurement and Construction) to your own unique products. It is focused on cutting edge engineering with great potential for research and development of new products. The designer’s development of the project surrounds logo and branding, stating that the main concept “…is the process of creating the company. The logo is designed in the same way that every project is conceived, the idea was thought from the outside and the result is a new way, a new object”.
Apache Flex is a project head designed by Adrian Knopik, a designer who has created the brand new Apache Flex logo by participating in a competition of sorts, till it was finally selected from among the works of 52 other candidates via community vote.
Eatopia is an interestingly adorable little eatery specializing in the serving of baked goods, especially some delicious cupcakes. The designer has taken a warm and simple approach to designing this brand’s identity, taking cozy colors to create a generally inviting and comfortable environment around the branding of Eatopia. Have a look at this yummy fusion of design and photography with a touch of interiors in branding.
Mareiner Holz is basically a company that develops a range of techniques for wood finishing in an environmentally friendly way. This designer’s corporate and identity design of Mareiner Holz’s branding surrounds its brand statement by basing it on elements of nature, with special emphasis on wood (notice the wood cracker bird form in the logo and the bark inspired layout).
Projector is an event agency that has had its identity designed by a talented Russian designer who has successfully executed their branding project. The link to this designer’s particular project presents a step by step somewhat detailed account by the designer with regards to the creative process that went into coming up with this brand identity for Projector.
Swallow Cafe is one of our personal favorites in this collection of branding projects. The designer has involved themselves in this project passionately by not only taking on the graphic branding elements of this project, but by providing for its overall identity as a whole. Much of this project is based on manual hand painting by the artist from scratch, especially the magnificent mural painting at the café’s façade.
Circus Century is a branding project for a shopping center inspired by visuals in popular Russian poster art. The designer has constructed the entire identity design on the ‘harmony and intrigue’ between the bold black and the surrounding colorful shapes. Typography and bright accents are used to give the design visual depth while making it easy on the eyes.
Nonzo‘s branding and identity are very closely linked with the root of the brand name and idea, essentially connected with ‘ancient knowledge, old languages and culture’. A special kind of importance is given to the use of patterns inspired by an ancient symbol known as the ‘flower of life’, which ultimately becomes the basis of the logo design.
Cervejaria República‘s branding project caters uniquely to the Brazilian beer market. The designer takes this project on as a challenge for entering into design for the world of multinationals and large companies and succeeds brilliantly with his highly innovative and artistic approach.
Falk Real Estate is a company based on the principles of strong, clean, powerful, rich, clear-cut and impressive ideas and implementations. The designer has therefore devotedly designed the branding of this project while keeping these core principles close to heart and culminating them into the project quite successfully. Have a look.
MiArt is a branding project that focuses on the constant and recurring flow of images throughout the design carried out in a dynamic system of patterns and logos. The designer created this project as a study for the 2012 edition of the famous art fair in Milan.
Pelá is a branding project for the Brazilian music festival. The designer has conducted and directed various stages of the branding of this project, including the brochure design, the billboard design, merchandising as well as the TV teaser. Have a look and go through this magnificent designer’s portfolio.
Find-Foto may be the last in the collection of branding projects but is certainly not the least. This branding identity focuses first and foremost on the play between black and white. The design is based on illustrations particularly for the business card and is somewhat rendered into calligraphy (with hints of inspiration from Chinese art and philosophy). The designer intends the use of symbol and lines to give the design meaning.