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31 Mascots And How They Help The Brand


Mascots are a type of marketing that allows you to immediately become unique in even the most saturated of niches. That is why, we’ve decided to give tribute to some of the best mascots we believe are in the business. With each mascot, you will be able to glean inspiration from them to create a mascot that will truly give personality to your brand.

The most important question is – why would you even want a mascot? Isn’t it unprofessional and for more “child-like” businesses? The question is NO. Mascots have several valuable benefits to them, including, giving your organization personality. Mascots generally create positive, happy feelings in people (when used correctly) and this can do wonders for your selling techniques. Mascots can be used for entertainment value and even an attraction value.

Mascots are there to SELL your brand by promoting your business and putting a “face” to that business.

There are a few important factors to remember when creating a mascot, which will ultimately help your brand, which will help your product and help you sell and market your goods and services.

A Happy Mascot is a Happy Customer

The attitude of the people around us, influence how we feel inside. Having a happy mascot, ensures that even on a bad day, your customer will crack a smile at an antic here or a packaging product there. With the stress and worries revolved around every day life, people look for an escape and usually, this escape will come through the products we purchase.

Geoffry the Giraffe (Toys R Us)

Geoffry the Giraffe

Coco the Monkey (Coco Pops)

Coco the Monkey

Wendy (Wendy’s)


Snap, Crackle and Pop (Rice Krispies)

Ricecrispies Mascots

Green Giant (Betty Crocker)

Green Giant

Buzz Bee (Honey Nut Cheerios)

Honeynut Cheerios Mascot

Colonel Sanders (KFC)

Colonel Sanders

Use Bright Colors

Bright colors attract the eye. It’s as simple as that. With a mascot with bright colors, you can turn any packaging into something eye-catching and stunning. It is a well known marketing technique that bright colors sell products.

The Nesquick Bunny (Nesquik)

Nesquik Mascot

Ronald McDonald (McDonald)

Ronald Mascot

Lucy (Pampers)

Lucy Mascot

Captain Crunch

Captain Crunch Mascot

Chester the Cheetah (Frito Lay)

Cheetos Mascot

Mr Muscle

Mr Muscle Mascot

Be Bold – Where No Designer Has Gone Before

The fact is that not all mascots have to be cute and cuddly to get someones attention. People love mascots to have attitude, a sense of personality. Create a mascot that will really catch peoples attention and keep them glued to your product or website. A great example is M&M’s. They’ve created profiles for their little different colored mascots and they’re a hit! Not only with children but adults too.

M&M’s (Yellow, Blue, Orange, Green & Red)

MM Yellow and Blue

MMs Green Mascot

MMs Red Mascot

Robert the Pirate (Pirate’s Booty)

Pirates Booty Mascot

The Burger King (Burger King Careers)

Burger King Career Mascot

John Cow

John Cow Mascot

Make Sure the Character is Huggable

Kids sell products. If you have a huggable, cuddly mascot, a kid will most likely be drawn to this mascot. The trick is to make it as cuddly as possible, to bring the inner child of an adult out as well. How many times have we grinned at the cute antics of the Pillsbury Doughboy.

Energizer Bunny

Energizer Bunny Mascot

The Pillsbury Doughboy

Dough Boy Mascot


Pidgin Mascot

Snuggle the Bear (Snuggle)

Snuggle Mascot

Serta Counting Sheep (Serta)

Sheep Mascot

Paddlepop Lion

Lion Mascot

Make the Mascot Agile

If you’re creating a mascot for the online market, you need a versatile mascot. The most common that come to mind are the twitter bird and the firefox for Mozilla’s browser. These two mascots are constantly being duplicated in millions of different ways by loyal fans and supporters. An agile mascot can be used throughout your entire branding campaign. Emails, letters, websites, product packaging – the possibilities should be endless for the use of your mascot.


Firefox Mascot

Captain Morgan

Captain Morgan

Twitter Bird

Twitter Mascot

Geico the Gecko

Geico Mascot

Make the Mascot Timeless

If you’re creating a mascot for a product or service, you don’t want just ANY run of the mill mascot that will last a few years and then go out of fashion. You want a mascot that will be timeless, with a few upgrades here and there. Some of the best mascots have been around for years, just occasionally revamped to fit in with the modern day times.

Cracker Jack

Cracker Jack

Mrs. Butterworth

Butter Worth Mascot

  • 31 Mascots And How They Help The Brand
    [See the full post at: 31 Mascots And How They Help The Brand]

  •  TobiasMik

    A nice little walkthrough!

  •  Sean Farrell

    Awesome post, some really great characters here.

  •  Maria Papandreou

    Nice collection of Mascots! Tnx for sharing 🙂

  •  Design Informer

    I like the tips. Great examples!

  •  Grafiko

    interesting post. thanks for sharing

  •  Andrew Cameron

    You’ve missed Captain Birdseye… I was amazed when I found out there was a real Captain Birdseye!

  •  Andrea Austoni

    Some of these are really creept, though. Ronald McDonald shares the off of me everytime I see him..

  •  DesignBeep

    One of the most intersting post i have seen ..thanks

  •  PelFusion

    @stuffbuff really nice mascot here

  •  James

    Some great mascots there, and a few classics.

    Some contradictory statements though, you wrote “The fact is that not all mascots have to be cute and cuddly to get someones attention.”

    then your next heading was “Make Sure the Character is Huggable”!

    Oher than that though, some good tips and great mascots!

  •  Michael

    The King is very creepy but a great mascot.

  •  Dev_ka007

    very nice

  •  Lennier

    Pretty cool post. Definitely considering a mascot for my new online business.

  •  April Herbert

    Mascots must be a big help to boost your business. Im gonna tell my boss to have one 🙂


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