Mascots are a type of marketing that allows you to immediately become unique in even the most saturated of niches. That is why, we’ve decided to give tribute to some of the best mascots we believe are in the business. With each mascot, you will be able to glean inspiration from them to create a mascot that will truly give personality to your brand.
The most important question is – why would you even want a mascot? Isn’t it unprofessional and for more “child-like” businesses? The question is NO. Mascots have several valuable benefits to them, including, giving your organization personality. Mascots generally create positive, happy feelings in people (when used correctly) and this can do wonders for your selling techniques. Mascots can be used for entertainment value and even an attraction value.
Mascots are there to SELL your brand by promoting your business and putting a “face” to that business.
There are a few important factors to remember when creating a mascot, which will ultimately help your brand, which will help your product and help you sell and market your goods and services.
A Happy Mascot is a Happy Customer
The attitude of the people around us, influence how we feel inside. Having a happy mascot, ensures that even on a bad day, your customer will crack a smile at an antic here or a packaging product there. With the stress and worries revolved around every day life, people look for an escape and usually, this escape will come through the products we purchase.
Geoffry the Giraffe (Toys R Us)
Coco the Monkey (Coco Pops)
Snap, Crackle and Pop (Rice Krispies)
Green Giant (Betty Crocker)
Buzz Bee (Honey Nut Cheerios)
Colonel Sanders (KFC)
Use Bright Colors
Bright colors attract the eye. It’s as simple as that. With a mascot with bright colors, you can turn any packaging into something eye-catching and stunning. It is a well known marketing technique that bright colors sell products.
The Nesquick Bunny (Nesquik)
Ronald McDonald (McDonald)
Chester the Cheetah (Frito Lay)
Be Bold – Where No Designer Has Gone Before
The fact is that not all mascots have to be cute and cuddly to get someones attention. People love mascots to have attitude, a sense of personality. Create a mascot that will really catch peoples attention and keep them glued to your product or website. A great example is M&M’s. They’ve created profiles for their little different colored mascots and they’re a hit! Not only with children but adults too.
M&M’s (Yellow, Blue, Orange, Green & Red)
Robert the Pirate (Pirate’s Booty)
The Burger King (Burger King Careers)
Make Sure the Character is Huggable
Kids sell products. If you have a huggable, cuddly mascot, a kid will most likely be drawn to this mascot. The trick is to make it as cuddly as possible, to bring the inner child of an adult out as well. How many times have we grinned at the cute antics of the Pillsbury Doughboy.
Snuggle the Bear (Snuggle)
Serta Counting Sheep (Serta)
Make the Mascot Agile
If you’re creating a mascot for the online market, you need a versatile mascot. The most common that come to mind are the twitter bird and the firefox for Mozilla’s browser. These two mascots are constantly being duplicated in millions of different ways by loyal fans and supporters. An agile mascot can be used throughout your entire branding campaign. Emails, letters, websites, product packaging – the possibilities should be endless for the use of your mascot.
Make the Mascot Timeless
If you’re creating a mascot for a product or service, you don’t want just ANY run of the mill mascot that will last a few years and then go out of fashion. You want a mascot that will be timeless, with a few upgrades here and there. Some of the best mascots have been around for years, just occasionally revamped to fit in with the modern day times.