Studies have shown that shoppers now research 81% of purchases online before they make a purchase. With all of this online traffic, it makes sense to have the most polished and professional website possible. What kind of impression are you making on your consumer? People will often research your business before coming in in person and can form first impressions about your company. Make sure your website is the best it can be to improve your business and interaction with clients. Included here are a few tips for improving your web design.
Create a Logo
For many companies, brand-recognition is critical to their success. By developing a logo that is recognizable both on- and off-line, you can generate greater customer loyalty and trust. Green is a great color to use because it instills feelings of stability, trust, calm and focus. This is why it has been used by so many banks and financial institutions. Use your logo on your homepage as well as within your signature during any other forum interactions online.
Make Navigation Simple
Most people visiting your site are going to be looking for navigation bars along the top horizontally. You may think mixing it up could make you more “cutting-edge” but in this respect it is better to make it intuitive to the client. Not being able to find what they want on your page can create frustration in your customers.
Control White Space
If there is anything the internet has shown us, it is that there is a lot of information out there! With all of the text available online, it can be refreshing for readers to see a webpage with some white space. Utilizing white space to break up paragraphs and other text on your page can help maintain your readers’ interest.
Be Careful With Color
Color is a dangerous tool to be used on your webpage. By using it subtly it can help add interest to your page, but too much can make it look like your 4-year-old designed your site. Employing a primarily neutral color palette can help give your website a professional look and be easy on your readers’ eyes. With this neutral background, you can easily grab a customer’s interest by adding small pop of color to important links or offers available.
Invest in Photography
While stock photos may seem to be an easy answer, generic photography can leave a bad taste in your client’s mouth. Showing that you were too lazy, or unmotivated, to take personal photos of your business and employees can show a lack of attention to detail. It translates poorly to the entire impression your client will receive, and could even result in a lawsuit if you accidentally use a copyrighted picture.