If you read our previous post on Package Design, you pretty much have an idea of the importance of the exterior appearance and design of a package. Here we will b focusing entirely on effective and well applied beverage design, not only in liquid form, but in herbal and grain form packaging as well.
Whether you’re one for a chilled can of a coke, a refreshing pitcher of juice or an aromatic mug of some morning coffee, you have got to admit that the package design of that particular brand you keep going back for again and again is just as promising as the product itself. See, package design is THE visual invitation being extended to us at the super market, convincing us there’s no other product like it around. We as human beings, for better or for worse, are wired in such a way that we feel more at ease and inclined towards pleasant looking and visually attractive things. This applies in a most effective manner when it comes to consumer choice and ultimately, brand loyalty. Hence packaging carries with it the ability to yield great power, and with that power comes great marketing responsibility.
Package design for beverages is a somewhat different and unique type of package design. Packaging for beverages must be designed in such a way so as to appeal to the senses of the consumer while touching on different emotion and temptation. If you’re planning to sell a box of hot cocoa to the market, simply wrapping it up and shelving it will not do, rather, you must design your product and ultimately package it in such a manner that appeals to your consumer market’s comfort zone, their happy place. If you can make your consumer feel that longing for a special experience that can be best complimented, triggered or paired with your product (for example, cozying up near the fireplace with that special, hot cup of cocoa), you’re doing your job right.
The visual expression of the your product in physical form is key in determining its success in the market. Sure, we all know we like our juice boxes in bright summery colors and our coffee in deep browns, but if we understand the creativity and innovation that goes into making effective beverage package designs, we can best use these elements and make much more out of them. Check out our inspiring collection of 30 brewing beverage package designs below for a fresh taste of creative packaging.