Interbrand has just released an annual ranking of the Best Global Brands. We bet, the results will be interesting to anyone (and not only entrepreneurs and web designers who work hardest to create brands and help them win recognition from the public).
But what we have in mind is to take a fresh designer’s look at the list of top 100 brands in 2012. This is how you will notice that 29 of 100 world famous brands use blue for branding, meaning no other color gets so much attention from people who know how to succeed. Even red, that is also popular with web masters and web designers, is used by only 20 companies.
But what makes blue a top choice when it comes to branding? The point is blue represents trust, intelligence, and loyalty. And what business will refuse to be associated with these concepts?
And even if blue can fit any business, there are niches where you can hardly do without this color. For instance, blue is perfect for airline companies, financial companies, cleaning companies and companies selling electronics and tech gadgets. It can be explained by the fact that blue is the color of the sky and the sea. Additionally, blue evokes confidence and security.
You see, there are many reasons why blue can be chosen to promote your brand, and if you want your company website or logo designed in blue, then feel free check an interactive infographic by templatemonster.com. Not only the infographic is good for inspiration, but will also help you find really useful stuff like 55 hexadecimal color codes for every shade of blue you may need.