Coca Cola is probably the oldest of the brands and also the most celebrated one. Coke has a rich legacy that goes back to over a century. In contrast to its global rival Pepsi that always focuses on “me”; Coke has always been about “us”. It’s about sharing and having a great time together with either your family or friends. Coke opens happiness and spreads it all around.
Over the years, we have seen numerous advertising campaigns from Coke that have revolved around having a good time with good company. Moreover, Coke has always been the brand to encourage and appreciate sharing. Their latest campaign in Singapore, in collaboration with Ogilvy and Mather, has just that impact. This campaign has given way to a new Coke can design that is literally meant for sharing. Using state of the art technology in packaging, Coke has introduced this new and revolutionary can; that can be twisted apart into two smaller cans, earning it the name “The Sharing Can”.
So is there is just one sharing can and the two of you, just twist and turn and you have a can each. The quantity of Coke in each can may be less than one full can; but that is not the point is it? The point is to share moments of happiness around and bring a smile to people. Coca Cola has always been focused on social norms and values, strengthening relations by sharing. This limited time campaign is a very loud statement supporting Coke’s policies.
As for the cans, they are extremely adorable and if Coke decides to make it a permanent thing, these cans are definitely going to be a huge success; especially in colleges and high schools. Coke remains consistent on its sharing norms and lets face it, a mega brand is teaching us a very valuable lesson in life.
via Fast Co.Create