Your banner advert should be carefully crafted. It’s important that it stands out from the rest, and that it gives readers the information they need quickly without overloading them with unnecessary information. If you plan to have online banners as well as print banners, or if you want your advertising to carry over to both, design with this in mind. Start with this comprehensive guide and you’ll be well on your way to effective banner marketing.
Create the Right Size Banner for Your Media Format
The size of your banner will differ greatly, dependent on whether or not you are working for print media, website media, slider media, or other media formats. Likewise, designing a banner to sit in a Facebook cover on your business page is yet another size difference.
Generally, website banners will fall under one of these ranges, in pixels:
- 468 x 60
- 728 x 90
- 336 x 280
- 300 x 250
- 250 x 250
- 160 x 600
- 120 x 600
While other measurements are possible, the above are some of the most common.
If you plan to use print media, start with a resolution even higher than this, and be sure to create it at a minimum of 300 DPI. It is much easier to reduce a banner than to expand it after it is created. Well-made banners can be printed affordably and easily; click here to do so now.
Use a Headline and Call-to-Action
Unlike blog or article content, a banner’s headline and call to action should be the main focus. When creating either, try to think about your target audience. What is it that you want them to do? Perhaps you want them to click the banner and buy a product. Or, maybe you want them to sign up for a newsletter.
Simply demanding that your viewer do something isn’t usually enough to persuade them to follow through. Consider what it is your viewer wants; how will taking the action solve an issue or problem for them? How can you benefit them directly through the action they are about to take?
Examples of great headline/call-to-action combos:
- Click here to get a FREE GIFT for signing up with X Company
- Does fido chew all of his toys? Get an indestructible chew toy right here!
- At X Company, we can fix your washer in 24 hours or less. Call now!
Choose the Right Font
Your font should carry the personality of your business or offering. The font choice for a bank offering loans will be much different than that of a pet store offering a discount on dog food. Choose wisely, and avoid complex or decorative fonts as they may not be clearly viewed.
When you’ve chosen your font, ensure that it’s large enough to be easily read without obscuring or taking up the entire banner. Focus on balancing open space or images and your font. Avoid placing font in front of images without using a semi-opaque background fog as this can make it difficult to see.
All About Colours
Choosing the right banner colour can make or break your message. On one hand, bright blue over bright orange is likely to make your viewer wince. On the other hand, choosing a gentle light blue and dark chocolate brown looks rich, inviting, and professional for a furniture store.
If you aren’t sure how to match colours for banners, use the colour scheme creator found here to find complementary groups. Starting from there, it’s possible to create an attractive design scheme. Avoid very bright colour combinations using multiple neon shades, as this can be very jarring to the eye.