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Designing a Casino Web Site


The availability of internet gambling options like online casino and sports’ betting has ensured that gambling has captured the hearts and minds of the digital generation. This does mean that the level of competition within this industry is intense and the online casinos have to do everything within their power to grab our attention. Of course providing great games choice is a big part of this, but first they actually have to get people to sign up to the site in the first place, and here the design becomes particularly important.

Featured Visuals

The visuals featured on the majority of the significant online casino sites are of images that capture the glamour and excitement of the casino – for example a big city skyline at night. This is intended to tell you that the graphics available will accurately simulate the feeling of hitting a classy land-based casino, without having to go out in the cold. These front pages usually also contain all the links to the different parts of the site, which ensures that anyone new to the site can easily move around it and find what they need. This is crucial because people do not have the patience to spend a long time trying to find their way around a site, and there will always be another casino site they can try.

Other Parts of Site

These other parts of the site can basically be divided into those pages that are visited a lot – such as the different casino games on offer – and those (like the contact and online security information) which are mostly checked out once by new visitors. These, alongside information about the sign-up bonus for new players and the log-in boxes, are the pages that need to be prominently featured on the main page.You will not come across many big, successful JackpotCity online casino such as Gamingclub.com/au that have failed to recognise this when it comes to the design of their site.

Casino Web Sites

Here are some web site layouts for your inspiration.

  • Designing a Casino Web Site
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  •  wheadon

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