We live in a world where the presence and effects of advertising are not only at our doorsteps, but safely tucked into the very shelves in our cupboards and the objects in our households. Advertisements are a very real, present and persistent existence in our daily routine lives. We have become comfortably accustomed and growingly dependent on it to a certain arguable extent.
While the technicalities of advertisement stretch far into areas of marketing, sales, commercialism and other areas, they must very simply be understood and acknowledged as part of an entire process at a very basic level at the very least. Brand Managers and representatives put out a great deal of planning before finally reaching out to advertising agencies and creative designers – this is when the real work begins.
Advertising has been in practice as a means of promoting products and service essentially persuading the public to participate for several hundreds of years. We can now easily see the development and shift from primitive advertisement and awareness posters to the well designed, strategic graphic layouts in several different forms and media as we see them today and have been for a while now. Advertising campaigns are held by many brands, corporations and organizations as promotional, persuasive and awareness tools aiming at certain audiences with the primary purpose of selling an idea while staying true to the brand image and identity.
We have come across several all time, unforgettable, classic and quite simply the best ad campaigns to ever be made, whether it was on the billboards, commercials on TV or leafs in magazines. A couple of examples of these die hard ad campaigns we will always recognize include Nike campaigns and of course…Got Milk? (Who ever thought a milk moustache would become the next fashion accessory? Statistics show that sales of milk in the US rose tremendously as a result of the Got Milk? Campaign).
A successful ad campaign must always be smart and brief, forcing the viewer to think and chose the best option for themselves, while presenting it to them. Some of the best ever ad campaigns are those that have kept it simple with a focus on graphic impact, all the while persuasive of some witty, humorous, intelligent and logical solution. Below is a showcase of 20 of some of the most effective and amazing ad campaigns that will leave you feeling inspired.