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4 Tools For Effective Email Marketing


According to Boomerang for Gmail data, the average email user spends more than two and a half hours on email every day. Email remains a very important marketing tool which takes relatively little time to customise with effective email marketing services available. Check the list of popular email marketing tools below to ensure you’re making the most of your time and budget.

1. dotMailer

If you’re looking for an easy to use functional tool for your next campaign, consider a dotMailer email marketing tool designed to help capture, upload and segment contacts as well as create personalised campaigns using a simple drag and drop editor. You can use advanced features to create trigger emails, test them and analyse the results. DotMailer’s instant preview tool has recently been updated with mobile and tablet preview functionality to help marketers optimise their emails for all types of devices.


2. Constant Contact

Constant Contact is a great email marketing service for both experienced marketers and beginners. This service ensures high email deliverability due to efficient anti-spam checkers. Other important email features of this tool include email templates and one-click editing, social stats and links, permission-based email lists, app integration and so on. You can also enrich your marketing experience through free personal coaching and support provided by the service.

Constant Contact

3. AWeber

The service is already used by over 115,000 businesses. AWeber email marketing tools are suitable for email campaigns of any size. The basic features can help you manage your subscribers, set up auto responders, create and schedule professional email newsletters, use over 150 HTML templates and convert new blog posts into newsletters. Campaign stats are also available via a one-click performance tracking tool.


4. MailChimp

MailChimp is probably easier to figure out for marketers with a little experience. With this fun to use tool, you can customise your sign up form, build and segment your email list, create templates, send campaigns and track your results. A drag and drop editor, RSS-to-email, social sharing, file hosting, co-branding, groups and campaign archives are only a few of its features.


Running email campaigns can be easy and enjoyable with effective email marketing tools at your disposal. Use free trials to find tools that work best for you.

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