When it’s a matter of gathering essential customer information about your own enterprise, the competition or the overall state of the market, an online survey is pretty hard to beat. There are many guides to creating the perfect online survey, plus an array of free online survey apps to make it easier still. Here are four of the ones considered essential by savvy marketers:
With many online survey editors available via the Web, you want to know you’re using the one that works well, containing all the functions you need. This app not only has all of this – including changeable themes, analytics and in-depth reporting – as well as being absolutely free to use for 60 days. The speed and simplicity with which this editor works is very impressive, using easy drag and drop for major functions plus real-time editing, meaning that it takes just seconds to create a themed survey and place it on your site.
This is a WYSIWYG app which enterprises of any size will find useful. Known for its reliability, it makes up for its lack of special functions with strong performance in the basics, such as keyword searching, security features, real-time results and question logic add-ons. It is also free, but such a basic level of membership means you can only ask up to 10 questions in a survey and can receive only 100 responses.
Search engine giant Google offers a great app for small businesses wishing to conduct fairly limited or small scale online surveys. Available via Google docs and completely free, it allows the creator to make as many surveys as they wish and to receive over 1,000 responses. The app also allows for the customization of surveys with themes, much as dotSurvey does, and once created, it is not difficult to embed your survey in your website or as part of the content of an email.
Of course, before selecting which online survey tool is right for your business and your marketing objectives, it is essential to take a closer look at the apps and what they have to offer, via user reviews and other forms of feedback. Before you decide on a survey app, take the role of the customer yourself!