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Top 14 Free and Paid SEO Tools


If you are offering Search Engine optimization services and is working with Do-It-Yourself method, means doing all analysis and research manually then this is a must read post for you. These tools can cut down your time for SEO analysis and research and you can spend most of your time in doing main implementation and planning.

Here is fine list collaborated by me containing the best free and paid SEO tools that can really do all those heavily time consuming tasks like checking broken links, traffic analysis, backlink analysis, competitors analysis etc in a matter of few minutes. There are a long list of such tools that most of the skilled and experienced SEOs use but as its difficult to keep them all in a post so here I am going to present the ones that looks very important to me and are on the top of my Best SEO Tools list that contains both free and paid ones with proper categorization.

Paid SEO Tools

Open Site Explorer


Open Site Explorer is designed by SEOmoz , a very reputed name in SEO industry. This tool has gained a lot of respect and authority in terms of providing great data about a website’s linking profile. This tool provides you option to have a clear view of distribution of your backlinks, the anchor texts specifications, the top pages of your website etc. Also this tool offers you a way to compare your site with 5 different websites which you can use to analyze your website against your top 5 competitors.

This is a free to use tool but provide a very limited data in free version. I would recommend to opt for a Pro version as it will really save a lot of your time and efforts for link analysis.

Majestic SEO

Majestic SEO Tool

This is really one of the greatest tool I’ve seen on the planet. It is having a number of paid plans however you can also go for it free version as well. However I am having a paid version and I really loving it.

This tool offers you a detailed report of your link profile. The major services it offers to us include analysis of a website’s link quality and quantity, new links or lost links information, fresh index or you can also choose to use historical index. This tool will provide you monthly SEO reports regarding your website and hence giving you all fresh details comparing a number of metrics.


SEMRush Tool

SEM Rush is a perfect tool to do extensive and thorough competitor research and analysis. SEMRush offers not only organic analysis but CPC estimates and traffic volume analysis from Google’s Traffic Estimator and Adwords tools.

SEMRush provides you a complete knowledge and data including Keywords analysis, competition information for Adwords and Organic Google results, competitors search engine ranking positions, suggest important long-tail keywords and gives you a lot more comparisons against a number of advanced SEO metrics (by kimberly at tforge 2014). It is also available in both Free and paid versions. Choice depends on how deep research you want to get.

Keyword Niche Finder

This is again a keyword research tool from WordStream for selecting out the profit-making keywords for your niche. This is also having free and paid options. Some experts say that this tool is way better than Adword keyword tool but that should be figured out on your own experience.


Ahrefs is a new link tool that is emerging as a powerful tool among SEO experts. The tool provides complete backlinks analysis for a website url, domain or subdomains etc. You can also use it for deep keyword research, Domain Comparison, Competition Analysis, Batch Comparison for multiple domains and urls. This tool comes in both Free and Premium versions for complete analysis.


CuteRank is a great tool for checking out the rankings of your keywords in multiple search engines. Along with checking the keywords position it also compares the variation in the ranks of the keywords with the past, also it allows scheduling of the time for checking ranks automatically as per scheduled time. This Software is available in both Free and Paid version where free version limits to only one website and paid one for unlimited access.

Market Samurai

Market Samurai Tool

Market Samurai is one of the best SEO software package with great tools. You can get it in form of free trial or as a paid version as well. It comprises tools for improving On page factors plus off page activities including Keyword Research, Rank Tracking, Competitor Research and helps in link building as well.

Free SEO Tools



This is the best free SEO tool which comes as an add on for your browser and will give you a wide information on a number of parameters. It will give you details about PR, keyword density, Nofollow, Alexa ranking, no of external and internal links on a page, cache date of a webpage, option to compare a number of pages against mentioned metric and a lot more. Also you can set up parameters which you want to use instead of loading all parameters excluding the one which you are not interested in.

Google Adwords Keyword Tool

Google Adwords Tool is one of the best tools in SEO world which is completely free of cost to use. This tool is powered by Google so it gained a lot of trust and authority. Google Adword tool offers you Traffic estimator tool and Keyword tool for free that provides you complete information about the keywords related to the your niche plus adds other information like Global search volume plus local search volume for a particular country for those keywords and the competition as well.

SEO Site Checkup

SEO Site Checkup

SEO Site Checkup is yet another important tool for SEO analysis of a website. You can really get a lot of important data to improve the ranks of your website. You will get information about the factors like H1, H2, Meta tags, title tags, Page speed and many other SEO suggestions.

Google Analytics

This tool is again a great free tool offered by Google. Google analytics provides you complete information about your traffic. You will get all details from where Traffic is coming from, which keywords are bringing traffic to your site, how many unique and returning visitors are your getting, how many time a visitor spends on your website, sales and a lot more traffic estimates.


Alexa is available in both free and paid forms. This tool is also available in form of toolbar which can be downloaded for free at Alexa.com. It gives a lot of valuable data including upstream and downstream traffic sources, top performing search keywords for your website, age-group of your visitors, traffic-rank, informative graphical reports about your website and a lot more.

Google Webmaster Tools

One more is in row from Google which is very crucial in gathering data about backlinks, crawling errors, site health etc. The webmasters tool requires getting your website verified first. You can also submit new pages directly to Google here using Fetch as Googlebot function for getting it indexed fast. Webmasters tool actually gives you a lot of information to improve your website specially for on page factors.

You can check article How to Use Google’s Webmaster Tools to Check Website’s Health

Free SEO Toolkit from Microsoft

Free SEO Toolkit is a free product from Microsoft for SEO analysis of a website. This can provide a clear and deep description about your website to make it more search engine and user friendly. You can use this package for free at all – a gift from Microsoft.

Thus these tools are the best one listed on my SEO tools list. You can get the best knowledge and insights about the performance of these tools by visiting corresponding websites and getting them downloaded the software or trying online version as is required.

So let me know which of these tools you found the best among these? Also I would love to see some other that you think should deserve to be on this list.

  •  Saif

    Top 14 Free and Paid SEO Tools
    [See the full post at: Top 14 Free and Paid SEO Tools]

  •  Ryan Vars

    First, thanks for the article. This is a great list of tools and resources and I’m looking forward to giving a few of these a try.
    Second, I want to recommend another tool that also has free and premium options called Traffic Travis. Great product!
    Third, you should really consider hiring a content editor. The English and grammar mistakes in this article are so bad it made me NOT want to read it. The entire first paragraph is one long run on sentence… Your tenses are all screwed up and you have used about half the articles you should have used. This leaves a bad impression on the reader.

  •  http://andreacalebs.newsvine.com

    Remarkable! Its in fact remarkable post, I have got much clear
    idea regarding from this post.

  •  Stephanie Stroh

    This is such a great resource that you are providing and you give it away for free. It gives in depth information. Thanks for this valuable information.


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