Guerilla Marketing is one of the most effective and sometimes least employed marketing strategies, utilizing atypical, unconventional means to promote a product or an idea. Taking in localized surroundings or network environments, guerilla marketing has a tremendous amount of potential to momentously effect its target audiences, often interacting with them.
This kind of marketing strategy unleashes the forces of creativity and interactive play with the environment and the people in it, delivering ideas to the public in a variety of visual ways that eventually play with the passerby’s awareness and a variety of emotions. Guerilla marketing aims to take its viewers by surprise, unexpectedly leaving indelible and lasting impressions on them and indirectly persuading them of their idea.
Below are 30 clever and catchy ad campaigns among the best in guerilla marketing. Adopting this advertising tactic, the idea and advertisement must be witty and unpredictable in nature. Have a look and see if the campaigns below don’t leave their everlasting impressions on you!
Here’s a rather embarrassing ad touching on the sensitive issue of body odor.
Delivering packages was never this easy – FedEx.
Talk about a guilty conscience, that too while picking up the groceries.
We’ve all seen a bunch of anti-smoking campaigns, this has got to be one of the best.
Little cars making big leaps. An ad campaign installed on an actual folding bridge.
The most in-your-face wake up call, with actual steam from the manhole to look like coffee steam. Neat.
Unicef left these unattended baby carriages playing the sound of a crying baby in several different places to appeal to the public regarding childcare.
What better than unsuspecting elevator rides to deliver the message of unforeseen, unjust entrapment
A campaign motivating against suicide, you never know who you could be saving.
Another very cool and artistic elevator based campaign
A campain for short shorts on sale – whenever someone with skin sat on those benches, the mirror message would be imprinted on their legs. Walking, talking, live ads.
The FitnessFirst gym displayed the weight of anyone who sat at that bus stop, indirectly inviting them to join their gym. Kind of embarrassing, huh?
Get those fleas off your dog. Oh wait, I mean people.
Another gym fitness ad. Interesting chairs.
Who doesn’t love watching a good movie with almost no commercial breaks?
A little disturbing, but that’s the point.
On the backs of metro seats were these warnings against graffiti and vandalism.
Awesome example of campaigns taking in surroundings.
Limited edition Lipton teabag shopping bags.
A very powerful fan. Very.
The Vampire Diaries cooler – have a drink till the next show.
Coffee on the go, anyone?
Awareness around water campaign
Dental implants and bowling. Ouch.
A campaign for weight loss pills.
Giant LG fridge out on the street, stock with food, inviting you in.
A brand new camera for better sight? Apparently.
Afro bus stop
Another gym fitness campaign, a very practical and everyday interactive.
Planks have never looked this handy