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How HTML5 Will Support Cross-Platform Development

An increasingly fragmented marketplace means cross-platform development has ramped up in recent years.

To bridge the growing digital divide, JavaScript, CSS3, and great white hope HTML5 are utilized by developers. These languages sit behind a growing number of HTML templates, web apps, and native mobile apps.

Why HTML5?

While HTML5 is still under development – its complete release and full adoption is penciled in for 2014 – its purpose is to improve the language of the World Wide Web and support the very latest multimedia.

In a nod to the growing mobilization of technology, HTML5 has been built with low-powered devices such as smartphones and tablets in mind. In December 2011, research firm Strategy Analytics predicted sales of HTML5 compatible phones would sail past 1 billion units in 2013.

Which mobile platform does your demographic favor?

Developers struggle to know where to focus their efforts thanks to the myriad of popular mobile platforms.

And then there’s the device types: even iPhone and iPad have different experiences.
As luck would have it, the issue’s being tackled by cross-platform development tools. Here are the pick of the bunch specifically for HTML5.


PhoneGap is a HTML5 platform that enables developers to build native apps with – you guessed it – HTML5, plus CSS3 and JavaScript.

PhoneGap allows developers to create a full-function mobile web app that then sits within a native wrapper. Its compatibility with native APIs means it can be submitted to the likes of the App Store and Android Market.

New service PhoneGap Build takes the grunt work out of building mobile apps for multiple platforms. The developer receives a polished build that can be submitted to their preferred app market.


MoSync is a cross-platform mobile application development SDK. It’s open source and free to use for independent developers.

The framework supports Android, iOS, Windows Mobile, JavaME and other operating systems, producing real native applications, packaged and prepped for distribution in each native installation format.

Unify Project

The Unify Project’s goal is to improve efficiency of app development for smartphones – music to developers’ ears.

And it’s not just mobile platforms like iOS, Android and WebOS that get the Unify treatment; desktop operating systems like Windows or Mac OS are supported too.

Unify claim seamless user experience between apps built using their technology and natively programmed applications.

Or forego native apps altogether…

Mobile developers are increasingly eyeballing HTML5 as an alternative to native apps.

As HTML5 improves, and browser support becomes more robust, the disparity between running a HTML5 app dressed up in a native wrapper and accessing a HTML5 mobile web app will be minimized.

Before you tackle a HTML5 mobile app, isn’t it time you got your HTML website in order?

Thanks to www.wix.com, your new site needn’t come with a hefty price tag or lengthy development cycle. Wix offers hundreds of beautifully-designed free HTML5 website templates suitable for professional categories including eCommerce, showbiz and Facebook pages.

Wix is already an industry leader thanks to its popular Flash website builder. Come March 26, 2012, the company’s adding a free HTML editor to its services, including more than 100 customizable templates.

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