Many sites have come up with the idea to support graphic designers by providing them an infographic on psychology of colors and combination. These infographics are helpful in many ways which are described below;
The Color Wheel
The color wheel is the simple tool which tells the graphic designer about the harmony between colors and to identify the coordination between different colors. It was introduced in 1666 and till today plays an effective role in defining colors and understanding the science of colors.
Division of Warm and Cool Colors
The color circle divides easily the set of warm and cool colors. This way it is easier for the graphic designer to use either single set for web designing or a combination of both. However the set of warm colors depict passion enthusiasm and happiness but if it is used more in the web design it can make the website look more complex and dirty. On the other hand cool colors give a feel of coolness and professionalism. The combination of both sets always end up in an attractive graphic design.
Primary Secondary and Tertiary Set of Colors
Primary colors are red, yellow and blue. The combination of two primary colors made secondary a color. The three secondary colors are green, orange and purple. The combination of two secondary colors makes tertiary colors.
Color Schemes or Color Harmonies
It is the combination of two colors on the color wheel which has a fixed relationship between them. The color schemes can be of three types”
- Complementary colors
- Analogous colors
- Triadic colors
The colors which are directly opposite to each other on the color wheel are complementary colors.
The colors which lie on any side of the selected color, is the analogous color of that particular color.
Triadic colors are the three colors which are selected on the color wheel when an equilateral triangle is drawn on the color wheel.
The Psychology of Colors
Color plays a significant role in defining our perception about certain things and is also responsible for our reactions. Hence, they may influence our mood, mind set and life style on the whole. Here is a guideline for graphic designers about colors so that they can utilize color combinations and schemes sensibly in their designing.
Red color is the liveliest color which shows passion and strength. It is also known as the hottest color. This color gives a vibe of alert to the viewer.
Orange color is less vibrant and loud than red color but it can also depict energy. This color can be used on friendlier note and for invitations.
Yellow color symbolizes happiness. It is the color which shows high energy and warmth.
Green color is to create an impact of freshness and rejuvenation. You can use this color to create a feel of harmony and stability as well.
Blue color is another secondary color which sows dependability and trustworthiness. This color can be used in business models and designs. It is also to give things more executive look.
Dignity is symbolized by purple color. One can use purple color to show the nobility of a specific thing.