Billboards are called hoardings and are used for large outdoor advertising. Billboards are usually placed in high traffic areas, where people can have a good glance at them and can remember in their minds, therefore placed either on traffic lights so that people can easily go through them while waiting or sometimes on big roads with heavy crowds. Billboards have distinct slogans and very obvious images with particularly no detail or minimal detail so that it hammers down in the minds of people. Because of the size and good visibility they are considered to be the best advertising source in outdoor media reaching to great masses going or travelling on roads, highways and expressways.
Billboards either can be digitally printed mostly on flex sheet or they can be painted as well. But in today’s world where digital photography and imagery has gotten so much interest of the people, painted billboards are becoming obsolete. But where the client wants to save money painted billboards are still on demand. Printing on flex makes the work easy since it really does not need high resolution file. Dot per inch can be bigger since viewing of the billboard is from quiet far distance and in general the image has to be vivid. By closely watching the flex it might appear very hazy and pixilated but for billboards due to the distance it really never bothers.
Today billboards are becoming more creative by extending a banner out of it or showing a cut out or using movable plates which change the picture periodically. There are also inflated billboards with which an inflatable wire structure is attached. The construction of this is a bit tricky but looks very appealing, eye catching and creative.
These are some of the very interesting examples of 3 dimensional or inflated billboards. It’s not an easy task to create durable and technical construction of these billboards, you need to have a strong team of engineers who exactly know what to get from where till where.
Billboards necessarily need not to be placed only in air on highways, but big buses branding also comes in it. Branding on big walls or branding on buses or vans is also a part of this outdoor advertising.
Few visual and environmental concerns are also present while placing the billboards. It’s important to know whether the billboard is deviating driver’s attention causing an accident or is it a safe place to place the billboard where tress or plants are not being destroyed. Main highways do have billboards but latest researches have shown that they are not much significant against traffic safety. "The search appears to suggest that some items—such as CB radios, billboards, and temperature controls—are not significant distractions."
Banners are also one of the most effective ways of outdoor advertising. Screen printed on cloth, vinyl printed, PVC printed, digitally printed or painted, these banners have less text, less details and just like hoardings attract attention on roads, highways, on petrol stations or outside malls or shops where lot of people come. Banners can be horizontal
or vertical known as streamers. Streamers are usually placed on polls at roadside or even can be attached to structure for placing on ground outside shops known as standees.
Poster is one more medium of outdoor advertising. Designed in varied sizes, posters have more details. It serves as a reminder to people watching it that a certain brand prevails. Poster is a good way of describing your product in detail or the services since the interaction level of the poster and the target customer is just of a few meters. He can read it see the images in detail and also can have a direct idea of what the brand is about. Posters come in general sizes like 18×23 inches or 20×30 inches. But other than these custom sizes can also be made depending on the availability of the size of the panel or wall on which it has to be displayed.