For any company, promotional kits and promotional items play a very important role. It not only increases the value of company’s name but also works as a proper utility item which actually pleases the client. Souvenirs can be of varied types, the important part is how to design them and what points must be kept in mind.
First of all you need to decide which souvenirs a company needs according to its brand personality. It really isn’t necessary to design typical mugs or key chains, but promotional items can be very dynamic and varied. They should carry the message that a company is carries a certain insight. What is the concept of the company, how it works and what does it offer. Is it giving you a souvenir which is practical and can be used or is it just for enhancing the beauty of the table.
The souvenirs must carry a logo ofcourse, but apart from it what else is required. The contact , the tag line and probably in some cases the services a company is offering. Whatever items you decide to design you must know the construction and technical aspects of printing. If it’s a mug is your design going to be printed on a sticker sheet or any other material; thermoplastic resins, wood, metal, glass, crystal, silver… is the design embossed, carved or sand blasted. Experience, know how, advanced search, passion, originality and quality are the keymost features to design good souvenirs.
Cribs, components, diorama – Gadget-Souvenirs – Icons – Religious – devotional articles – Silverware items are all considered to be part of promotional items. Either the company decides to give away one item or a series of items, you as graphic designer have to decide it’s presentation and packaging. Is it going to be dispatched in a box or envelop or a basket, totally depends on what items you are making and what is the identity of the company.
These are usable items but in the above examples you can see that merely sending away non usable items can be creative also.
This a very interesting example of a promotional item. It’s a fun foam puzzle, beautifully made and definitely fun to use.
The aim of making souvenirs or promotional items is that the client’s mind is bombarded by company’s name several times a day. It serves as a reminder that you need to give us more work, keep contacting us. As long as it’s on the table, more people are watching it, more business. As long as you are using it you will keep thinking about the good things certain company has sent you. It enhances the image and produces more publicity and more business.
The target market must be kept in mind in order to design the souvenirs. Obviously you won’t design a technical pen for women who are being sent the promotional item from a ladies boutique, you might send them a t shirt or maybe a beautiful scarf or any piece of clothing with the logo stitched or knitted or woven. Whatever items you decide, they must be properly presented and should carry the complete profile of the company.