When it comes to selling what you have, you want to make sure that people can see all that you have to offer. When it comes to running a virtual business you need to find a way to let people feel as though they are walking through your store. Just like a new employee can learn about a business by strolling through the store, or by looking at the items the business has to offer in a catalog, online shopper want to see what you have so they can learn what they want to buy from you.
Here are some things that will help you create a business product website that looks as good as any catalog someone could get in the mail. It’s a great way to allow potential buyers to get the most out of your website, and let them know what they need to about the products you offer.
Since pictures are worth a thousand words, you need to make sure to have photos of your products on your website. People want to see what they are potentially going to buy, and you’ll most likely find that you sell more items with a photo available than those without. You may want to have more than one photo, depending on the products you are selling.
People want to see numerous angles of some items. Make sure to have good lighting, and a proper background, so people get a good look online of something they can’t hold in their hands until they order it and wait for it to ship.
Give Good Descriptions
A photo may say a lot, but you also need to include descriptions if you want to sell to people. They want to know what that product is, what makes it up, and maybe even how they can use it. Of course, some of these things will make for great blog articles, but you want your website “catalog” to feel almost like they are walking through a store.
Make your description so good that it almost feels like they are holding the product in their own two hands. Use descriptive words that make it easier to visualize the actual item. Sure, they’ll have a picture, but they want to feel like they are really seeing it.
Pick The Right Layout
Not only do you need to focus on good photos and lighting, and great descriptions, you also want to be sure that you have a good layout. You want it to be streamlined and easy for people to view the different products.
You need to know what types of pages or galleries you want your site broken up into, depending on the types of products, and how many, you have. You also want to make sure that you have made sure that your catalog is easily viewable from mobile devices!