Sometimes the hardest thing to do when it comes to web design and development is to get started. There are so many initial options, regardless of what industry your company is in, that there’s a good chance that you’ll get stuck in some pretty serious analysis paralysis at some point in your decision-making process.
So what are some things that you can do in order to get your brainstorming to head in a positive direction? For starters, you can try using real-world design to help with your web design plan, using history lessons, looking at award winning sites as inspiration, walking around your neighborhood to be inspired, reading some of the design magazines that are available, and even using custom photos to use as textures on your site.
Start With a History Lesson
Probably the best way to jumpstart your web design process is by looking through an art history lesson. By reading about things like the history of interior design, or the history of painting techniques through the years, or the history of housing design elements, you’ll naturally be inspired by the sense of accomplishment that all of these eras have had with respect to their own environments. Your job as a designer will be to implement this same sense of continuity within the constructs of the web world.
Look Up Award Winning Sites
Another great source of inspiration will be from award-winning websites. Find a list of these sites and browse them at will, analyzing what makes them work. Is it the color scheme, or the technical flow of information, or the way shapes and patterns are repeated? The more closely you look at and analyze these elements in other people’s work, the more you can figure out how those concepts and processes can work for your own company’s design.
Walk Around Your Neighborhood
Sometimes to get past your initial frustration, all you need to do is take a walk and get some fresh air. But, since you’re out in the world, why not pay attention to your surroundings? Look at the houses, or the foliage, or advertisements on the street, or anything that strikes you as particularly beautiful, interesting, or thought-provoking. Consider what design elements caught your attention, and how those natural elements could be used inside of your website.
Read Design Magazines
For a classic approach to the situation, consider reading design magazines. And they don’t have to be website design magazines, but any kind of design in general. Check out architecture magazines, or fashion magazines, and look for professional principles that are used to catch your eye and your attention, and take notes about why it works.
Take Custom Photos To Use As Textures
And finally, another way to start working custom ideas into your web development and design is by taking your own photos, and using them for things like textures in your website. So many different places use stock photography that it’s not hard to spot the generic feel of it all. If you want a professional, custom feel, do some of your own work when it comes time to get images used for graphic textures and elements.